East To West

Student Project

IDEA School Of Design – 2017

88 Rising is a music label and Youtube channel that promotes and supports upcoming Asians rappers ease into the Western/American music industry through collaborations. 88Rising grew alongside their community of Asian-Americans coming to terms with embracing their culture in a modern world and have a loyal fanbase. This interactive site is a means of welcoming their fans be more involved.

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The homepage is split into two vertical sliders. The left side (East) includes Asian artists and the right (West) features a list of American artists. Users can sample a mixup and then vote on who they want to see collaborate.

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